Cunard Signature Packages - everything you need to know
Cunard, one of the world’s leading cruise lines, is introducing a fresh way to enhance your onboard experience, making it even easier to indulge in an inclusive cruise to some of the world’s most stunning destinations. With Cunard’s new Signature Packages, you’ll be able to keep your booking simple with optional packages that take care of drinks, Wi-Fi internet access, and give you a little extra onboard credit to spend on speciality dining experiences onboard. An addition that bundles these three things together at a reduced cost, Signature Packages are an effortless way to ensure you have an unforgettable onboard experience.
If you'd like to learn more about Cunard’s Signature Packages and how they can enhance your onboard experience, keep reading! You’ll find everything you need to know about the new Signature Packages below.
Contents:
- What are Cunard’s new Signature Packages?
- What’s included in Cunard’s Signature Package?
- What’s included in Cunard’s Premium Signature Package?
- When are Cunard’s Signature Packages available?
- Frequently asked questions about Cunard’s Signature Packages
1. What are Cunard’s new Signature Packages?
Cunard’s Signature Packages combine drinks packages with Wi-Fi internet access plans and additional dining credit to provide a more inclusive onboard experience at an affordable price. These packages are exclusively available for new bookings, and they are combinable with Cunard Fare, Early Saver Fare, and Late Saver Fare benefits. They’re a fantastic way to further enhance your onboard experience.
They are also available on all Cunard voyages, whether you’re interested in transatlantic cruises to New York or cruises from Southampton to the Mediterranean or Norwegian Fjords; these packages can only be purchased at the time of booking, offering you significant savings when compared to purchasing all the inclusions separately at a later date.
2. What’s included in Cunard’s Signature Package?
With Cunard’s Signature Package, you’ll enjoy the following benefits:
- Cunard’s Beverage Collection
- Essential Wi-Fi Plan
- Additional Dining Credit
Cunard’s Beverage Collection includes a variety of non-alcoholic and alcoholic beverages up to a value of $13.50; however, nothing is stopping you from paying the difference if you want to treat yourself to a drink that costs a little extra. With this drinks package, you’ll also enjoy 15% off bottled wines, a similar discount on select Wine and Bar Academy activities, and all the benefits of the Premium Alcohol-Free Collection.
More information on Cunard’s drinks packages can be found right here. Giving you an impressive selection of beers, wines by the glass, spirits, and cocktails to choose from, alongside soft drinks and fresh gelato, there’s something for everyone to enjoy here.
Additionally, the Essential Wi-Fi Plan included with Cunard’s Signature Package gives you Wi-Fi internet access for one device per person, covering web browsing, email, and basic social media content (including text and images). If you’re just looking to stay connected to the outside world during your cruise, this is a fantastic option.
As for the additional dining credit you can use for speciality dining experiences, the value of this credit actually depends on the duration of your cruise. You’ll find an outline of what you can expect below:
| Cruise Duration (Nights) | 1-6 | 7-9 | 10-14 | 15-74 | 75+ |
|---|---|---|---|---|---|
| Extra Dining Credit Value | $15 | $25 | $50 | $70 | $100 |
An affordable package of essential extras, the Signature Package is an effortless way to make upcoming Cunard voyages even more enjoyable. It’s a great way to ensure your drinks and Wi-Fi internet access are taken care of ahead of time, while also giving you a little extra to indulge in one of the sensational speciality dining experiences available onboard.
On average, when compared to purchasing these benefits separately, the Signature Package will save you around 27% per person, per day, making it an excellent option for those seeking a more inclusive experience.
3. What’s included in Cunard’s Premium Signature Package?
Meanwhile, in Cunard’s Premium Signature Package, you’ll enjoy the following benefits:
- Premium Beverage Collection
- Premium Wi-Fi Plan
- Additional Dining Credit
Expanding on everything included with Cunard’s Beverage Collection, the Premium Beverage Collection includes an expanded variety of non-alcoholic and alcoholic beverages up to a value of $20.00. You’ll also be able to pay the difference on drinks that cost more than $20.00, if you want to treat yourself to something special. This drinks package also gives you 25% off bottled wines, a 25% discount on select Wine and Bar Academy activities, and all the benefits of the Beverage Collection and Premium Alcohol-Free Collection.
You’ll find more on Cunard’s drinks packages here, with additional information on what you can expect when you have the Premium Beverage Collection and important terms and conditions. Featuring an expanded selection of beers, fine wines by the glass, spirits and liqueurs, cocktails, and champagne alongside soft drinks and fresh gelato, this option is ideal for someone looking to enjoy (almost) everything available onboard.
On top of this, Cunard’s Premium Signature Package also gives you access to the Premium Wi-Fi Plan. This provides you with improved internet access for one device per person, including web browsing, email, and social media access. Unlike the Essential Wi-Fi Plan, the Premium Wi-Fi Plan comes with music streaming, video streaming, and video calling. If you’re looking to take full advantage of your mobile device during your cruise, this is the ideal option for you.
You will also receive an additional dining credit; the value of this credit depends on the duration of your cruise, just like it does with Cunard’s Signature Package. You’ll find an outline of the value you’ll receive with the Premium Signature Package below:
| Cruise Duration (Nights) | 1-6 | 7-9 | 10-14 | 15-74 | 75+ |
|---|---|---|---|---|---|
| Extra Dining Credit Value | $25 | $40 | $80 | $100 | $150 |
Expanding on everything you get with Cunard’s Signature Package, the Premium Signature Package is an equally effortless way to make your cruise with Cunard more inclusive and enjoyable. With it, you’ll have all your drinks taken care of, faster Wi-Fi internet access with no restrictions, and additional onboard credit to indulge in one of the incredible speciality dining experiences available onboard.
When compared to purchasing these benefits individually, the Premium Signature Package will save you approximately 30% per person, per day, making it a fantastic way to indulge in a more inclusive experience while sailing with Cunard.
4. When are Cunard’s Signature Packages available?
Both the Signature Package and the Premium Signature Package will be available for purchase from 18 December 2025, for Cunard voyages departing from March 2026.
If you’re thinking about purchasing a Signature Package or Premium Signature Package with your next Cunard voyage, it’s important to keep in mind that these packages are only available at the time of booking, and are non-refundable and non-transferrable once booked.
5. Frequently asked questions about Cunard’s Signature Packages
Do all the guests in the stateroom need to purchase a Cunard Signature Package?
Yes, they do. Much like the drinks packages available separately, everyone over 18 years of age in the same stateroom needs to purchase the same Cunard Signature Package, whether that’s the Signature Package or the Premium Signature Package. Where someone staying in your stateroom is under 18 years of age, the Alcohol-Free Collection will be applied instead.
On North America cruises and Cunard sailings visiting the United Arab Emirates, guests under 21 years of age will not be allowed to order alcoholic drinks while in US or UAE waters. However, elsewhere, guests aged 18 and over but under 21 will still be able to purchase the Signature Package or Premium Signature Package as usual.
Is Cunard’s 15% drinks service charge included in the Signature Packages?
Yes, it’s the same as if you were buying the drinks packages included in the Signature Packages separately. So, you don’t need to worry about any additional service charges on drinks; those are included in both the Signature Package and Premium Signature Package.
Are there limits to the number of drinks I can order with the Signature Packages?
Yes, you’re entitled to up to 15 alcoholic drinks a day (06:00 am to 06:00 am) with both the Beverage Collection and the Premium Beverage Collection. After this, drinks will be charged at full price with an additional 15% service charge. All the non-alcoholic drinks included in these drink packages, though, are unlimited.
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